Technologi

Public consciousness has been taken hold of by the issues of sustainability over the past few years. Like in any other industrial process, printing consumes energy and raw materials and waste is released as by products. In this case there is need to reduce the impact of the process and ensure that a sustainable digital printing is carried out in a more prudent manner.

The printing industry has come under scrutiny to adopt practices that are environmentally friendly especially as the buyers are becoming shrewd about giving support to suppliers and providers of services who have been eyeing on sustainability. The electronic media is now considered to be more sustainable than both the print and paper hence helping to continue in driving the attention away from it.

When production turns on, it is worth noting that neither the digital nor the conventional can claim superiority in environmental friendliness. Whereas the offset has taken up measures to clean up its effects of harmful chemicals while also minimizing its production on waste, the digital one is bringing up issues concerning specific consumables that are used specifically the inkjet which alerts an alarm on its capability to get recycled. It is well proven that that several ways of printing have an impact that concerns issues on the environment.

The digital technology has a lead in having a better place of removal of waste, disposing consumed paper at production and having the capacity to economically print only enough for interested recipients. This differs with the bulk print and issue approach of conventional that sees many prints going into waste.

Over the past couple of years, environmental concerns were a matter of coming to terms with the laws and principles of the country. Currently this has changed in many ways as interventions by the government has been unsuccessful in keeping up public demands, print customers and also their desires that have resulted to the industry adapting to environmental sustainability.

The printing industry has for a long time been a victim of environmental concerns. Printers have for a long period had to comply with environmental regulations due to its emission of solvent, effluent that contaminates underground water, paper waste among other things that involve complex industrial chemicals and toxic metals that are in most situations have to be collected and sent to specialized treatment areas.

In a survey conducted in March 2011 to determine whether people perceived digital method being more environmentally friendly than the conventional printing, found out that the majority of the respondents preferred the digital one being friendlier than offset. They picked it on the basis that it prints only the amount that is required.

While sustainability is often a reaction to the requirements of these client it can also be proactively used to differentiate one business from another. The emerging business trends which are mainly based on models of going green may provide a return on investment that was not expected through operations that are more efficient. A sustainable operation is in most cases always an efficient procedure.