Monday, April 7, 2014
How To Get Your Facebook Page Indexed In Google
By Arthur Howard
Businesses rely on online presence and one way of achieving this is through Facebook. Getting Facebook page indexed in Google can be a challenge. Your website can have its own brandable logo so your customers recognize it right away rather than the Facebook logo being the first thing they see. Never underestimate the power of having your own .com domain address and logo. A professional looking website will create an aura of credibility with your website users and potential customers.
If a company is looking to be found in search engines, it won't happen with a Facebook page. You cannot apply SEO to it and Google and the other search engines cannot index or find your page. Organic SEO traffic is eliminated right off the bat. On the other hand, with a real domain and website, SEO techniques can be applied properly and your website can be found in the search engines. SEO companies should know, they do it everyday.
By using a Facebook page, you cannot fully brand your page as your own. Your page still has the Facebook logo and colors all over it. Of course, you can do your best to brand it as your own, but the amount of time and heavy customization that would need to go into this process could be used to build out your own branded website with your company domain name and your company colors. Your domain name will contain Facebook in it instead of your own company domain name for example. Also, if you are looking for brand and logo recognition, you will never get it with a Facebook page.
Here's a quick example: Title: Facebook fan page name Meta Description: FB fan page name & About page Try including Facebook fan page name in your H1, H2 tags. Of course, this is not to say that Facebook pages are useless. In fact, they can be very useful as a compliment to your company website. By linking to your Facebook page from your website, you can drive users to your page and you can communicate with them through the social networking features which Facebook provides. It is highly recommended to have a Facebook page in conjunction with your website.
More obviously including contact details and a link to the relevant website is a must. Many people forget completely to do this and suffer as a consequence. Also indexing for local search engine results is imperative for Facebook SEO. Inbound links to your Facebook fan page from other sources including your website, YouTube etc. will help you get ranked higher in search engines. Make sure you link back from you Twitter profile and use a share box on your website.
If a company is looking to be found in search engines, it won't happen with a Facebook page. You cannot apply SEO to it and Google and the other search engines cannot index or find your page. Organic SEO traffic is eliminated right off the bat. On the other hand, with a real domain and website, SEO techniques can be applied properly and your website can be found in the search engines. SEO companies should know, they do it everyday.
By using a Facebook page, you cannot fully brand your page as your own. Your page still has the Facebook logo and colors all over it. Of course, you can do your best to brand it as your own, but the amount of time and heavy customization that would need to go into this process could be used to build out your own branded website with your company domain name and your company colors. Your domain name will contain Facebook in it instead of your own company domain name for example. Also, if you are looking for brand and logo recognition, you will never get it with a Facebook page.
Here's a quick example: Title: Facebook fan page name Meta Description: FB fan page name & About page Try including Facebook fan page name in your H1, H2 tags. Of course, this is not to say that Facebook pages are useless. In fact, they can be very useful as a compliment to your company website. By linking to your Facebook page from your website, you can drive users to your page and you can communicate with them through the social networking features which Facebook provides. It is highly recommended to have a Facebook page in conjunction with your website.
More obviously including contact details and a link to the relevant website is a must. Many people forget completely to do this and suffer as a consequence. Also indexing for local search engine results is imperative for Facebook SEO. Inbound links to your Facebook fan page from other sources including your website, YouTube etc. will help you get ranked higher in search engines. Make sure you link back from you Twitter profile and use a share box on your website.
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