Friday, June 6, 2014

Duster & How An Internet Marketing Firm May Assess It

By Rob Sutter


When it comes to friend lists on Facebook, there are many people who are unsure of how to keep track of all of them. There are even some friends that might have been added for little reason outside of the purpose of boosting numbers. With that said, are you someone who feels like it might be time to conduct a bit of spring cleaning? If you are looking for methods that any Internet marketing firm could attest to, Duster may be the next program to check out.

For those who do not know, Duster is a free web app that recently came to the surface in order to be used alongside Facebook. Specifically, Duster is able to sort through your friends list and see the individuals that you haven't interacted with as much. As a result, it can give you the option of removing said individuals from your friends list, freeing up space in the process. On the surface, this appears to be an attractive option and there are many reasons for this.

As any Internet marketing firm can tell you, the action of adding friends on Facebook can lead to saturation. What this means is that while you may have friends that you interact with on a constant basis, there are those who you probably haven't said three words to. This is where Duster can come into play, if users would like to conduct a little spring cleaning on their behalf. To me, this speaks volumes about the habits that many people exhibit on social media.

Numbers are of great importance, which is a point that firms such as fishbat can attest to. This might even be true for those who simply use Facebook for personal enjoyment but what happens when the numbers become needlessly high? Keep in mind that when you add people on Facebook, you run the risk of having your news feed flooded with continuous messages and updates that you could not care less about. With these points in mind, it's hard to deny that any Internet marketing firm can see the usefulness of Duster.

If you are a Facebook user that has a tremendous amount of friends on his or her list, maybe you have the desire to clean up. It's understandable that many people view "too many friends" as a fallacy but the truth of the matter is that is evident in the realm of social media. Can Duster prove useful for the sake of organization? Judging by the fact that Duster has been making its rounds in the news as of late, I have no doubt that many social media users will, at the very least, make note of Duster.




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