Monday, May 19, 2014
How To Blog And Increase Sales
By Manny Rutz
One of the most powerful techniques today to attract targeted traffic to your company or business is blogging. Blogs are everywhere and more and more companies are using blogs to reach their existing customers or market to potential customers. The goal of this article is to share some powerful tips that will help you not only stand out from your competitors but also create a blogging strategy that actually works.
There are many free blogging platforms out there but keep in mind that owning your domain name, instead of taking advantage of a free site, can serve to your advantage. Domain names are inexpensive and they will give your blog a more professional image. Visitors will have less trouble remembering the blog if its title includes your business name or brand.
When it comes to creating your content be sure that you are not always pushing to sell something. A blog is a place to inform readers or provide value. If you want people to come back and continue to read your content you can't have 100% promotional content on your blog. Instead focus on packing as much value as possible on each blog post in a way that your visitors are satisfied and willing to share it with their network of friends.
Now it is also recommended that you use a variety of media in your posts to help drive the point or purpose of your post. For example adding videos, images, powerpoints and any other media content that will help you maintain your reader that way they don't end up reading one thousand words. It is also a good idea to include your social media buttons to make it easier for your readers to share anything they want. Provide options to your visitors and be open minded to suggestions or comments.
These tips apply to any industry it really doesn't matter what product, business or service you might be doing. A blog that focuses on great content and engagement has a high probability of succeeding. Take into consideration everything mentioned in this article and don't be afraid to learn from other successful bloggers in your industry because the best way to become successful is listening to those people who already achieved success.
There are many free blogging platforms out there but keep in mind that owning your domain name, instead of taking advantage of a free site, can serve to your advantage. Domain names are inexpensive and they will give your blog a more professional image. Visitors will have less trouble remembering the blog if its title includes your business name or brand.
When it comes to creating your content be sure that you are not always pushing to sell something. A blog is a place to inform readers or provide value. If you want people to come back and continue to read your content you can't have 100% promotional content on your blog. Instead focus on packing as much value as possible on each blog post in a way that your visitors are satisfied and willing to share it with their network of friends.
Now it is also recommended that you use a variety of media in your posts to help drive the point or purpose of your post. For example adding videos, images, powerpoints and any other media content that will help you maintain your reader that way they don't end up reading one thousand words. It is also a good idea to include your social media buttons to make it easier for your readers to share anything they want. Provide options to your visitors and be open minded to suggestions or comments.
These tips apply to any industry it really doesn't matter what product, business or service you might be doing. A blog that focuses on great content and engagement has a high probability of succeeding. Take into consideration everything mentioned in this article and don't be afraid to learn from other successful bloggers in your industry because the best way to become successful is listening to those people who already achieved success.
About the Author:
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