Sunday, April 27, 2014
Is Facebook Outshining Google's Mobile Ad Market Share?
By Sher Adam
The giant of social networking, also known as Facebook, global market share mobile ads revenue was a little over 3 billion dollars in 2013. The company is continuing to see growth in this area, and it has its sight set on tech giant Google's mobile ad market share.
As big as the trend is now, it shows no signs of abating and is poised to grow and expand even more. This is because technology continues to grow and to come up with new devices and ways to communicate. Together, Google and Facebook accounted for more that 66% of money spent on global mobile ads.
The figure is expected to increase, and other Internet players are also expected to join in and expand their mobile marketing ad campaigns. Because today's biggest consumers are young people who are very tech savvy, and use a multitude of technological devices and social media, these are often the most effective ways to reach them.
Gone are the days when advertising was limited to printed ads in newspapers and magazines. Companies are no longer reliant on expensive print advertising campaigns that once graced the pages of magazines and took up entire pages of popular newspapers. Now advertising is all about interactive advertisements, ads that are geared to specific demographics and user friendly.
In 2014, it is estimated that 65% of advertising and its revenue will be generated by technological devices and social media. This translates to millions, or even billions, of dollars. There are few markets, companies or people who will not be affected by all of this. So when it comes to Google's Mobile Ad Market share, there has never been a better time to learn all about it and all about it and all that it means to you.
As big as the trend is now, it shows no signs of abating and is poised to grow and expand even more. This is because technology continues to grow and to come up with new devices and ways to communicate. Together, Google and Facebook accounted for more that 66% of money spent on global mobile ads.
The figure is expected to increase, and other Internet players are also expected to join in and expand their mobile marketing ad campaigns. Because today's biggest consumers are young people who are very tech savvy, and use a multitude of technological devices and social media, these are often the most effective ways to reach them.
Gone are the days when advertising was limited to printed ads in newspapers and magazines. Companies are no longer reliant on expensive print advertising campaigns that once graced the pages of magazines and took up entire pages of popular newspapers. Now advertising is all about interactive advertisements, ads that are geared to specific demographics and user friendly.
In 2014, it is estimated that 65% of advertising and its revenue will be generated by technological devices and social media. This translates to millions, or even billions, of dollars. There are few markets, companies or people who will not be affected by all of this. So when it comes to Google's Mobile Ad Market share, there has never been a better time to learn all about it and all about it and all that it means to you.
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