Sunday, April 13, 2014

All About Corporate Art Collections

By Anita Ortega


When a company would purchase a set of expensive artworks or paintings from an art dealer, many people think that this is a waste of time and money. What many actually do not know is that these having these paintings in the office actually does serve a purpose. Corporate art collections actually have the power to give the company a very good image to the public.

One can actually consider these paintings as a company asset because they would actually serve as some sort of marketing tool that does help the image of the corporation. It is for this specific reason that these corporations do not mind shelling out a lot of money on these so called worthless paintings. There are actually a lot of reasons as to why these things are actually very important.

Now as stated above, the main reason would be to have a good image for the people visiting the office. If one owns a corporation, he has to definitely make sure that the corporation exudes classy vibes that would definitely leave an imprint in the minds of the public and visitors in the office. It is for this reason that they buy expensive paintings so that they can project to the public that they are a classy and professional entity that people can trust and respect.

Now this is only one of the positive effects that the paintings would have on visitors. Another positive effect that these paintings would have on the visitors is that they would help the visitors relax while they are either waiting for a meeting or working. Looking at paintings can actually be very relaxing and would therefore help visitors feel at home while they are inside the office.

Now the workers may also be able to benefit from these paintings as they also need to take away their stress. Since the paintings would have a calming effect on people, then the workers who would look at them would then be able to work better because their brains are more relaxed. This would result in an increase in office productivity.

Now art is known to have very positive effects on the brain which is why they say art nourishes the soul. It is known to actually reduce stress in the brain, help stimulate creativity, and even stimulate intelligence and innovation. From this, it can actually be inferred that having paintings in the office increases productivity.

Now not only will the corporation benefit from this act but even the country as well. Now by exposing the people to paintings, the company is actually promoting the culture of the country where the artwork was made. So by simply looking at certain artworks, one may be able to be more exposed to a certain culture.

Of course the corporations are also helping the art community as a whole. In a way, they are promoting art as there are many people who do not appreciate classic art forms enough. So by hanging these artworks in an office, these works will get the exposure that it needs from the public.




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