Technologi

When people think of food they tend to think of how it tastes. However the fact is that there is a period before what we eat goes into our mouths. When you are in a grocery store or a supermarket you look along shelves and decide what you want to buy. Inevitably the images of the products tend to attract attention and this is why choosing the right food packaging illustration is so important.

The easiest way to find potential illustrators is to look them up online. While some will work for agencies a number of them may also work independently. You may also want to look for graphic design agencies but ideally you want to find someone that specifically specialises in illustrating food.

The good thing about looking someone up online is you can see at a glance examples of their work. You should then decide whether or not their style is appropriate for your particular type of product. This will then allow you to narrow it down to around three potential choices.

It is vital that you meet people in person before making a final decision on whether or not you wish to use their services. This gives you the chance to talk to them about their experience and their qualifications so that you can find out whether or not they are suitable for the job. Ideally you want to work with people who have done illustration work with them for a long time so that they will be more aware of what you want and be able to adapt to your needs.

You should then look up illustrators online. Some may be part of an agency while others may work independently. There are advantages and disadvantages to both. If they work for an agency then they are likely to do a lot of work because it is in the best interest of the agent to ensure that they get work so that they can take a percentage from it.

If you can draw a mock up of what you would like. It does not necessarily need to be artistically accurate but it can give them a reference to work with. Alternatively you can show them similar types of packaging to give them an idea of the kind of image you want for your product.

Meeting in person is also good as you will then get an idea of whether or not you want to work with the illustrator. You have to consider instinctively whether or not their approach to the work is appropriate. You ought to trust your instincts and decide if the person is someone you would want to spend time with. It also helps to get a quote from them in terms of cost so you can compare the cost of their services with other potential candidates so you can make a fully informed comparison between the options available to you.

It is best to contact at least three food packaging illustrators. This will give you the chance to compare them in terms of both cost and the quality of their work and experience. It is also recommended to look for feedback and customer reviews online to help you make the right decision for your business and to make sure you choose someone who will make your product look good!